Digital Marketing Analytics
Know exactly which marketing pounds are working. Connect your website, ads, and sales data to see what actually drives business results.
The Marketing Measurement Problem
You're spending money on Google Ads, Meta, LinkedIn, SEO, content marketing... but can you actually say which channels are driving revenue?
- ✗Each platform shows its own metrics in its own dashboard
- ✗Google says one thing, Meta says another, sales data says something else
- ✗Last-click attribution over-credits the final touchpoint
- ✗You can't connect ad spend to actual revenue in one place
- ✗Reporting takes hours every week, pulling from multiple sources
What We Build
Unified Marketing Dashboard
All your marketing data in one place. Google Ads, Meta Ads, LinkedIn, Google Analytics, and your CRM/sales data — connected and visualised in Power BI.
- • Spend, impressions, clicks, conversions by channel
- • Cost per lead and cost per customer by source
- • Trend analysis and period comparisons
- • Automated daily/weekly refresh
Multi-Touch Attribution
Understand the full customer journey, not just the last click. See how different channels work together to drive conversions.
- • First-touch, last-touch, and linear attribution models
- • Path analysis showing common conversion journeys
- • Channel assist metrics
- • Custom attribution windows
ROI & ROAS Reporting
Connect marketing spend to actual revenue. Calculate true return on ad spend using your sales data, not platform estimates.
- • Revenue attribution by channel and campaign
- • ROAS (Return on Ad Spend) calculations
- • Customer lifetime value by acquisition source
- • Budget allocation recommendations
Campaign Performance Tracking
Deep-dive into individual campaigns. Understand what's working at the ad group, creative, and keyword level.
- • Campaign, ad group, and ad-level metrics
- • A/B test performance comparison
- • Keyword and search term analysis
- • Audience performance breakdown
Platforms We Connect
Don't see your platform? We can connect to most marketing tools via API or data export.
Ideal For
SMBs Spending £2k+/month on Ads
You're investing enough that poor attribution costs real money. Time to know what's actually working.
E-commerce Businesses
Connect ad spend to actual transactions. Understand customer acquisition cost by channel and product.
B2B Lead Generation
Track leads from first touch through to closed deal. Understand which channels drive quality leads, not just volume.
Marketing Teams Wanting Credibility
Prove marketing ROI to leadership with reliable data. Make budget requests backed by evidence.
Engagement Options
Dashboard Setup
One-time build of your marketing analytics dashboard. Includes data connections, dashboard design, and handover training.
£2,500 - £6,500
Typically 2-4 weeks
Dashboard + Monthly Optimisation
Initial setup plus ongoing support. Monthly reviews, new metrics as needed, and optimisation recommendations.
£2,500-6,500 setup + £750-2,000/month
Full Marketing Analytics Retainer
Comprehensive marketing analytics support. Dashboard management, regular reporting, attribution analysis, and strategic recommendations.
£2,500 - £5,000/month
Stop Guessing, Start Knowing
Let's talk about your marketing data. We'll map out what you have, what you need to know, and how to connect it all together.
Or reach out directly at +44 7495 305 143